Anyone else potentially have different groups within their affiliate network? Perhaps
- Trade - online/retail
- Professional networks
Do you say the same messages to consumers as you would do other industry groups or professionals? If not, how much more effective would your marketing materials be for your call to action, if they could be segmented by marketing group/affiliate type? Imagine honing the words for each group and only that affiliate type seeing those communications and marketing materials?
If this might be relevant to you please vote for it.